Introducing Transitions® GEN S™: A New Era of Dynamic Lenses

Shaikh Shares the Stage at the Launch of Transitions® GEN S™ — A New Era in Light-Adaptive Eyewear

Shaikh Ahmad Zahid of House of Spectacles had the distinct honour of speaking at the official launch of Transitions® GEN S™, the latest breakthrough in dynamic lens technology by EssilorLuxottica. Held at the prestigious Grand Hyatt Hotel, the exclusive event gathered over 300 eye care professionals from across the region, marking a significant milestone in the future of vision innovation.

Transitions® GEN S™ lenses set a new standard in light-adaptive performance. Engineered with advanced photochromic technology, these lenses are faster and more responsive than ever—transitioning seamlessly between indoor and outdoor environments while maintaining optimal visual clarity and comfort. Tailored for the demands of today’s fast-paced lifestyles, GEN S™ lenses offer not only functionality but also a stylish edge, delivering high-performance vision solutions without compromising on aesthetics.

In his address, Shaikh highlighted the transformative impact of this innovation on both practitioners and wearers. He underscored the growing need for eyewear that is as adaptable and expressive as the people who wear them. GEN S™ answers that call with a bold palette of eight vibrant colours, including the standout Ruby Red, allowing individuals to express their personality while enjoying enhanced pr otection and visual performance.

Shaikh’s involvement in the event is a reflection of House of Spectacles’ ongoing commitment to embracing cutting-edge advancements and delivering the very best to our community. As technology continues to reshape the optical landscape, we remain dedicated to staying informed, engaged, and inspired—ensuring our customers receive not only clear vision, but a visionary experience.

With Transitions® GEN S™, the eyewear of tomorrow has arrived—smarter, faster, and more fashionable. And we’re proud to be part of this exciting evolution in eye care.

Drop by our store to see and try the full range of GEN S™ sample lenses in person—we’d love to show you what the future of vision looks like.